Amazon is the dominant product search engine for consumer intent in the United States and increasingly in Europe and other markets. More product searches start on Amazon than on Google. That makes Amazon search data -- the volume and mix of what consumers are searching for on the platform -- one of the most direct behavioral signals available for consumer, retail, and e-commerce investing.
Amazon search intelligence refers to the structured analysis of Amazon search volume trends: which products, brands, and categories consumers are searching for, how those trends change over time, and how the