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Prediction Markets for Investors: How to Use Polymarket Data and Alternative Data Together

Prediction markets price the probability of future events. Alternative data tracks the behavioral signals that drive those outcomes. Here is how institutional investors use both together -- and how to use search, sentiment, and social data to find mispriced Polymarket contracts.

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In February 2026, Intercontinental Exchange (ICE) launched Polymarket Signals and Sentiment, making it the exclusive institutional distributor of structured data from Polymarket, the world's largest prediction market. The announcement marks a meaningful moment for alternative data: crowd-sourced probability markets are now packaged as a legitimate institutional data feed, sitting alongside securities pricing and fundamental data on ICE's consolidated infrastructure.

This post explains what prediction market data is, how the ICE-Polymarket product works, and how to think about it as an alternat

Paradox Intelligence Research

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