Google Shopping search interest for "Purple mattress" has reached a normalized score of 79 out of 100 as of the week of March 21, 2026 — up from a near-zero baseline in December 2025 and in the comparable period a year earlier. That represents a 433% quarter-over-quarter gain and a 900% year-over-year gain (Paradox Intelligence ranked keyword data, March 2026).
Purple Innovation (PRPL, NASDAQ) reports fiscal Q4 2025 earnings before the market open on March 31, 2026. The timing between the demand signal and the reporting date matters. Shopping search is a high-intent purchase behavior signal —