The Signal
Google Search interest for "above ground pools" has spiked 220% quarter-over-quarter as of April 1, 2026, according to Paradox Intelligence's tracked data across multiple clean sources. Pool chemicals are running up 7.7% QoQ on Google Search and up 58% QoQ on Amazon. Pool chlorine shows 20% QoQ growth on Google Search. Pool cleaners are up modestly. Pool filters and pool pumps are also posting positive YoY growth on Google Search.
These movements are happening at the precise point in the calendar when consumer pool purchase intent begins to translate into seasonal buying. For Leslie