Oxford Industries (NYSE: OXM) reports earnings after market close on March 26. Google Shopping search demand for Lilly Pulitzer dresses reached a normalized score of 72 in the week of March 14, up 227% from 22 in mid-December 2025. Year-over-year, the same metric is up 36%, with raw estimated search volume rising from approximately 14,100 to 19,165 monthly searches.
What the Data Shows
Lilly Pulitzer is Oxford's highest-profile brand and the primary driver of its premium positioning. Google Shopping data captures active purchase-intent searches, making it a direct revenue proxy for apparel bra