Needoh is the most viral toy of 2026, and the company that makes it is private. There is one publicly traded company that owns it, and management has confirmed, by name, on a recorded earnings call, that Needoh's demand directly drove a meaningful increase in portfolio value. The market has not connected these two facts cleanly. Gladstone Investment Corporation (Nasdaq: GAIN) owns Schylling, the maker of Needoh, as a buyout portfolio company. GAIN's stock trades at approximately $14.17, a 5% discount to its last reported NAV of $14.95 per share.
What Changed
Needoh Nice Cube, a 2.25-inch gel-f