Most investors who use news data use it for sentiment: is the coverage positive or negative? News volume is a separate and often more reliable signal that gets less attention. The number of articles published about a company in a given period is a direct measure of media attention intensity. That attention, independent of its tone, has documented predictive value for price behavior, volatility, and earnings outcomes.
This post explains what news volume data measures, how it differs from news sentiment, and how institutional investors can use it as a standalone signal and in combination with ot