PitchBook is the default platform for private market data: company profiles, funding rounds, investor activity, deal comparables, and M&A history. For venture capital, private equity, and corporate development teams, it is widely used for sourcing and deal analysis.
What it does not provide is demand-side behavioral intelligence: whether a private company's product is actually gaining consumer traction, whether search demand for its category is accelerating, or whether social engagement with its brand is outpacing competitors.
This guide covers the PitchBook landscape, where the gaps are, and