Podcasts have become a significant channel for financial and business information. Top finance and investing podcasts reach millions of listeners who are often professional investors, business decision-makers, or engaged consumers. When a company, executive, or theme starts appearing frequently in podcast discussions, it is a signal about narrative formation and mindshare that other data sources do not capture.
Podcast mention data is not yet widely used by institutional investors, which is part of what makes it interesting. As with most alternative data signals, early adopters have the most o