Every investment thesis rests on assumptions about the world: demand is recovering, market share is shifting, a product is resonating with consumers, or a brand is losing relevance. Traditional financial data tests those assumptions with a lag of 30-90 days when a company reports. Alternative data lets you test them in near real time. This post is a practical guide to how that works.
The core logic
An investment thesis is usually a prediction about a future state: "this company's revenue will beat consensus next quarter," or "this brand is gaining share in a growing category," or "consumer de