Thematic investing depends on identifying themes early and tracking the companies and keywords that matter. Alternative data can support both: discovery of emerging themes and continuous monitoring of your thematic universe. The challenge is turning raw trend and behavioral data into a structured watchlist that stays relevant and actionable.
This post outlines a practical workflow for building a thematic watchlist with alternative data, from defining themes and discovering signals to maintaining and validating the list.
1. Define the theme and what you want to track
Start by clarifying the th