Earnings season concentrates research effort and alpha opportunity. Alternative data is used to set expectations, validate or challenge consensus, and interpret results. Not every dataset or platform is equally useful for earnings, and the "best" mix depends on your strategy, coverage, and existing stack. This post compares the main categories of alternative data used around earnings and how leading platforms fit in, so you can choose what to add or prioritize.
What institutional investors use around earnings
Demand and behavioral data. Search volume, web and app traffic, and social or trend